Velier was founded in 1947 by Casimiro Chaix, in Genoa, Italy. With his business partner Arturo Lupi, they created in 1953 a small classic wine and spirits import company and distributed champagne, grappa, but also tea and cocoa. In 1983, Gian Luca Gargano, Marketing Director of Spirit SpA (the largest import company in Italy) took a stake in the company and in 1985, Velier specialised in importing the best spirits intended in particular for restaurants and wine bars. In 1988, Velier was the first Italian company to import New World wines. It was from 1992 that they began to select casks of old Single Malts and rums for their brand, which they developed from 1995. In 2001, the first selection of Damoiseau rums was offered by Velier.
Habitation Velier is a project born in 2015 from the collaboration of Luca Gargano with the best rum distillers. They produce Pure Single rum and each expression of the Habitation Velier contains an original project, with unique characteristics, a "world first" for each distillery.