Worldesters - Rhum blanc - Barbade - Jamaique - Reunion - 41,8%
World Esters is the brand-new company created by Anthony Martins of the famous independent bottling company Old Brothers. The idea behind this brand is to enter a new market by offering their public quality products at aggressive prices, whereas Old Brothers is premium and ultra-premium rums. The aim is to bring "juice" at the price it costs, with a quality five times better than their competitors at that price. Three lines are coming out in 2021; a white rum, a gin and a vodka. The range is designed to have as little carbon impact as possible: the packaging and labels are kept to the strict minimum, the corks are made from recycled waste based on sugar cane residues or grapes.
This white rum is a blend of three rums from the best terroirs: La Colonne de West Indies Rum Distillery in Barbados, the John Doré double-twisted Pot Still from Long Pond Mark STCE from Jamaica, and the Pot Still à repasse from Savanna High Ester Herr from Réunion. This rum is mainly intended for cocktails.